1. My commercial challenges conventions by the opening of a panning shot. I have used the luminescent light coming from the school board sign for realistic lighting. My film represents the student class, establishing students attending to school use the product. The location displays the environment that this product can be used in. My actor has shown, pants, shirt, backpack, and shoes to portray this. By implementing this as well as having some dramatic shots, it makes the viewer want the apparel to use, targeting students mainly but not limited to. 2. My product engages with the audience by grabbing their attention with various detail zoom shots, to panning. Showing off the brand, it shows the many uses that it has. This can be distributed in the real media text as it is visually appealing. Nowadays people have a lower attention span making fast pace videos with intense shots more interesting. 3. My production skills has tremendously improved throughout. I learned h...
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