Creative Critical Reflection

  1. My commercial challenges conventions by the opening of a panning shot. I have used the luminescent light coming from the school board sign for realistic lighting. My film represents the student class, establishing students attending to school use the product. The location displays the environment that this product can be used in. My actor has shown, pants, shirt, backpack, and shoes to portray this. By implementing this as well as having some dramatic shots, it makes the viewer want the apparel to use, targeting students mainly but not limited to. 

2. My product engages with the audience by grabbing their attention with various detail zoom shots, to panning. Showing off the brand, it shows the many uses that it has. This can be distributed in the real media text as it is visually appealing. Nowadays people have a lower attention span making fast pace videos with intense shots more interesting. 

3. My production skills has tremendously improved throughout. I learned how to use Premiere pro and cycle through transitions and effects that could be used. I figured out how to import and export media throughout this program rather than using IMOVIE and my phone to do so.

4. I integrated technology into this project by using my camera, programs such as premiere pro, and my laptop to edit all of the footage. Additionally I had an SD card to slip store all of the footage for later on reviewing and use. After all the footage was reviewed I jumped onto Premiere Pro and started to edit.