Title Research: Paul Blart Mall Cop

 1.What titles are displayed during the opening sequenced?

2.What images are prioritized in the opening sequence?

3.What connotations do these images carry?

4.How does the film establish a feeling of genre from the outset?

5.What strategies are used to ensure the film appeals to its target audience?

6.How has technology been used effectively?

In Paul Blurt: Mall Cop the opening sequence presents an array of titles of people that contributed in making the film. This includes not only the title of the movie but the directors, producers, writers, etc. Each title is displayed on screen for a few seconds, accompanied by a visual of the mall or a humorous visual gag. The titles establish the film's production companies, the director, and the title of the film. The use of playful and cartoonish visuals and music during the opening sequence signals to the audience that they can expect a lighthearted and humorous film. Images that is prioritized in the beginning sequence establish the setting, introduce the main characters, and emphasize the comedic tone of the film. They accomplish this by compiling a montage of clips of the mall, and Paul Blart accidentally running into someone with his Segway lightening the mood. The mall introduces the central location of where the film is taking place and shots of Paul Blart's daily routine establishing him as a quirky protagonist that takes his security job very seriously. Towards the beginning when Paul Blart is making interactions with people in the mall embarrassing himself  with upbeat music over it showcasing its light heartedness and humor. This film establishes a feeling of genre from the outset by using a combination of visual and narrative cues commonly associated with the comedy genre. The film's use of humor, exaggerated characters, and playful visual elements signal to the audience that they can expect a light-hearted and humorous experience. The film also establishes character archetypes that are commonly found in the comedy genre, such as the loveable loser protagonist, the bumbling criminals, and romantic subplot. A familiar setting set in a shopping mall can be relatable to many viewers and families who may frequently shop at malls or entertainment. Family-friendly humor with a focus on physical comedy, slapstick, and situational humor that can be both enjoyed by both children and adults. The simple storyline also helps appeal to all audiences, clear hero vs. villain dynamic and a romantic subplot that is  easy to follow and understand. In addition to this, the film contains positive messages about the importance of perseverance, determination, and loyalty, which may inspire viewers not matter the age. Paul Blart uses his Segway used  throughout the film not only as a form of transportation but also used as a source of physical comedy. The Segway he uses also displays his determination to his job as a mall security guard. He takes advantage of the Segway by also incorporating the shoppers of the mall by bumping into them with it.


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