Research Blog

     I am doing an Adidas commercial. In these commercials, the audience usually sees people taking part in exercises and different activities as well as casual wearing, (running, basketball, school, etc.). 

    They wear apparel such as backpacks, running shoes, hoodies, shirts, and sports bras.   

    - Different props from the brand include, by not limited to, water bottles, footballs, basketballs, soccer balls, and more.

   - Adidas tries to give off the perception that fit athletes that train hard or even amateur athletes getting in shape wear the apparel, making it a company for all.

   - The commercials are very motivating, intense-packed sports, with inspirational words and phrases to make the audience feel inspired and get the need to be active.

1. Conventions and codes in Adidas commercials include the 3 striped symbol, combined with the "Impossible is nothing" slogan. This demonstrates to the target audience that anything is possible. Changing your lifestyle mindset and changing your goals are achievable, even the ones that seem impossible, to begin with.

2. In the commercial they show off the branding, on jerseys the camera is always in the direction of the logo to symbolize it is an Adidas commercial without stating the companies name. Their symbol is nationwide so users will be able to differentiate. 

3. Commercial sometimes includes the use of ethos, showing professional mainstream athletes, artists, and also actors. They do this to show that many, including famous people, wear Adidas and you should too.









Comments

Popular posts from this blog

There is a Solution!

Creative Critical Reflection

What’s the plan now?